With search engines algorithms getting strict and audience attention span becoming shorter it is very difficult for content marketers and copywriters to balance and deliver value to both search engines and audiences at a time.
So, today in this post I’ll be discussing SEO friendly copywriting in WordPress and how to achieve the balance between search engines and audiences. So, let’s get going.
- What is Copywriting?
- What is Search Engine Optimization (SEO)?
- Factors effecting SEO
- Things to Consider to Write SEO friendly Copy.
What is Copywriting?
Copywriting is a form of content writing that focuses more on driving sales and leads. It is a little different from content marketing and blogging in a way that it is more direct and specific on its goal. In short, you have to sell things through your words.
Copywriting can be both short and long. If you have to write a copy for a Facebook post or Instagram post or an email then it should be generally short. However, if you are writing SEO copy for your blog then it should be long and descriptive. There’s no hard and fast rule on how long should an SEO copy be. As long as it is descriptive, persuades readers and generates sales it’s good.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a technique of optimizing content such that search engines like Google find it good and push the content on the top of Search Engine Result Pages (SERP).
There are various factors that affect SEO, some of them include:
Factors effecting SEO
- Website Speed
- Keyword Optimization
- Meta description
- Meta keywords
- UI of website
- Social signals
- Responsiveness of website
- Quality content and much more.
So, from these two definitions, you might have got a rough idea about what SEO Copywriting is. SEO Copywriting is a way of balancing writing content such that it delivers value both to search engine algorithms and audiences.
We can’t neglect the keywords, patterns and optimization to deceive search engines; at the same time, our content can’t be super robotic just focused on google. So, SEO copywriting is all about balance and equilibrium.
So, today in this post I will highlight some points that will help to write SEO friendly copy.
Things to Consider to Write SEO friendly Copy.
The prime thing to consider in SEO copywriting is website speed. Slow website speed means a high bounce rate that negatively affects the website’s SEO. A case study suggests that more than 40% of users back off from websites if it takes more than 3 seconds to load. So, you should consider speeding up your website.
I personally suggest you to use WP Rocket caching plugin for WordPress as it is one of the finest plugins and recommended by industry experts for blazing-fast WordPress website pages.
If you want to speed up your WordPress website then you should focus on getting decent Webhosting first. I suggest you to use Hostinger’s web hosting as it is fast and cheap at the same time.
Quality content is a key to audience retention and lead generation, so you should focus on creating quality content. Although copywriting focuses on sales, you should not force users to buy something; instead, you should use the persuading technique.
Don’t be a businessman, be an entrepreneur
Don’t be a businessman who focuses just on sales and money. Instead, be a creative entrepreneur who solves particular problems, provides value and finally generates leads through blog posts.
For example, if you want to sell a Contact Form plugin for WordPress you should not be forcing your users to buy it. Instead, you can write a step-by-step tutorial on setting up a contact form plugin for WordPress.
Most of the users decide whether they want to open a link or not by looking at its headline. No matter if you have the finest content inside if you have a bad heading your click-through rate will be low. So, I suggest you take your time to decide on an appropriate and catchy headline.
Create a proper Table of Contents
The table of contents might look old school and boring but from my experience and experiment, I found that it helps in SEO. From my experiment, I found that search engines tend to include a table of content headings below meta description in SERP that helps to increase your click-through rate.
You can use plugins like Easy Table of Contents available for free in the WordPress library.
After you decide what content to write you should thoroughly do keyword research regarding your article. Pick all the short and long-tail keywords and try to insert them inside your blog content maintaining proper keyword frequency. You can use such keywords inside your subtitles and paragraphs to maintain an equilibrium.
Internal linking means linking your own articles inside a blog post. Inserting relevant internal links with proper anchor texts boosts SEO by allowing users to stay on your site for a longer period of time.
Everyone loves stories. They are fun to read. So, while writing an SEO friendly copy you should make your content interesting to read. If users find it interesting they intend to stay more on your site which works as a positive catalyst to boost your SEO.
One of the major fundamentals of writing SEO friendly copy is organized writing. Users don’t love messy writings. So you ought to make it look organized by choosing a clear and crisp font, right font size, changing paragraphs at the right time, making paragraphs short and easy to read, using proper subtitles, using simple vocabularies & omitting jargon.
Everyone gets bored with just texts so it should be a good idea to use relevant images, charts and infographics in between. A study suggests that people are more likely to get attracted to graphics rather than plain texts. So, including visuals in your blogs will help keep the audience for longer periods of time.
Optimize title, meta description & focus keyword
Before publishing your copy you should not forget to optimize your heading, meta description and focus keyword. Your headline should not be too long or too short. If your headline becomes too long, a part of it may not be shown in the search results. Secondly, you should focus on writing a short and crisp meta description that summarizes your copy. Lastly, you should not forget to insert your focus keyword for your post.
You can use Rank Math SEO plugin for WordPress to optimize your SEO.
Updating your content is the Key
You can’t just leave your content at some corner of your site after publishing it. In this modern era, the information gets changed and updated frequently, so you ought to adopt the change and update your content time and again. Furthermore, there will be new competitors in the market every day. So, to be in the business you should update your content and keep it fresh.
In conclusion, the key to writing a good SEO copy is to maintain the balance between SEO optimization and the value you are providing to the end readers. The major focus you should be giving is for your honest writing.