How to Add Keywords and Meta Descriptions in WordPress

Adding keywords and meta descriptions in WordPress Site is a great way to improve your chances of ranking high in search engines. There are a few different ways to add keywords and meta descriptions in WordPress. You can do it manually, using a plugin, or through your theme.

In this article, we’ll show you how to add keywords and meta descriptions in WordPress using the Rank Math SEO plugin.

Basics of WordPress SEO

If you are a WordPress user, one of the most important things you should consider when creating and using WordPress website is WordPress SEO.

Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in any search engine results. There are tons of methods for optimizing the website or website content for SEO. One important step for SEO optimization may be by adding keywords and meta descriptions to your website.

Keywords and Meta Descriptions

Keywords and meta descriptions are the foundation of on-page SEO. They’re designed to give searchers an idea of what the page is about so they can decide whether it’s relevant to their needs or not.

meta description example

Keywords are the words and phrases that people use to search for your products, services or any other website content on search engines like Google and Bing.

A webpage’s meta description is a short summary of its contents, which also appears in search results. Meta descriptions are the brief summaries that appear under each page’s title in the search results.

Importance of Keywords and Meta Descriptions

The main motive to implement keywords and meta description in WordPress website is to rank your website search engines. The higher you rank, the more traffic you’re likely to get in your website.

If you have a blogging website, keywords and meta descriptions are the most important factors for your website. For making your blog successful, you need to make sure you’re using the right keywords and have an attractive meta description.

Here are some of the key reasons why keywords and meta descriptions are important:

  1. Meta description provides a concise summary of the content.
  2. They help search engines to understand your website and contents.
  3. They increase website’s visibility in search results.
  4. They help to target specific audiences.
  5. They increase the click-through rate (CTR) of website.
  6. They can be a differentiative factor from your competitors.
  7. They help to enhance user experience of your website.

Rank Math Plugin for WordPress SEO

There are a few different ways to add keywords and meta descriptions in WordPress. You can do it manually, using a plugin, or through your theme.

There are a number of plugins you can use to help with this, but we recommend Rank Math. It’s a freemium plugin that’s easy to use and configure. The main advantage of using Rank Math SEO plugin is that it is fully loaded with the features and options for optimizing the WordPress website. Additionally, it provides suggestions on how to fix the SEO issues.

Rank Math SEO plugin for WordPress

Why Rank Math?

Rank Math is a highly effective SEO plugin that can help users improve their website’s visibility in search engine results. Rank Math provides a number of features that can help you optimize your website for better search engine visibility, including:

  • Keyword Optimization Tools
  • SEO Analysis
  • SEO Suggestions
  • Local SEO Features
  • Better User Experience
  • Organization of Website Content
  • Title and Meta Tag Optimization
  • Automatic XML sitemaps
  • Google Analytics Integration
  • Social Media Integration

Configuring Rank Math Plugin for WordPress

If you want to use Rank Math to help with your website SEO optimization, you’ll need to install and configure it properly. Luckily, it’s not difficult to do.

Check our detailed guide for Installing and Configuring Rank Math SEO plugins from here:
How to Configure the Rank Math SEO Plugin for WordPress Site?

Rank Math SEO Plugin Tutorial for WordPress Beginners

SEO for WordPress Pages/Posts

One of the most important aspects of SEO is choosing the right keywords and meta descriptions for your website. These are the essential components of on-page SEO and play a critical role in determining a website’s search engine ranking.

Let’s discuss the different settings of Rank Math SEO plugin and how to implement the best SEO practice for WordPress.

Implementation

Follow these simple steps to implement keywords and meta description in the WordPress pages and posts.

1. Keywords and Meta Descriptions in WordPress Pages

Step 1: In the WordPress dashboard, go to ‘Pages’ and click on ‘All Pages’.

page settings

Step 2: Hover over the desired page and click on ‘Edit’.

edit page settings

Step 3: Click on the Rank Math setting in the right-hand side of the window.

Rank Math SEO settings

Step 4: Add keyword in ‘Focus Keyword’ section. Keywords are the words or phrases that are relevant to your pages/ posts that you want to rank for.

Step 5: Click on the ‘Edit Snippet’ menu.

edit meta tags of pages

Step 6: In the ‘Description’ section, you can add any suitable meta description.

adding keywords and meta descriptions in WordPress Pages

2. Keywords and Meta Descriptions in WordPress Posts

Adding keywords and meta descriptions to WordPress posts is similar to that of adding them in pages.

Step 1: In the WordPress dashboard, go to ‘Posts’ and click on ‘Add new’.

Note: You can also edit any existing posts to add keyword and meta descriptions.

adding new post

Step 2: In the Rank Math settings, add the keyword in the ‘Focus Keyword’ section.

Step 3: Click on the ‘Edit Snippet’ menu.

edit meta tags for posts

Step 4: In the ‘Description’ section, you can add any suitable meta description for your post.

Note: In addition, you can add custom SEO title and permalink that include your focus keyword.

adding keywords and meta descriptions in WordPress Posts

Pro Tips!

If you want to maximize your content’s impact, you may need to consider few things and implement different techniques while using the Rank Math SEO plugin.

  • Here are few pro tips:
  • Choose a Strong Keyword
  • Use Unique and Catchy Meta Description
  • Optimize for Social Media
  • Monitor your Website Performance
  • Use Other SEO Features of Rank Math Plugin
  • Do Not Ignore SEO Suggestions from Rank Math
  • Update Plugin Regularly

FAQs

Does meta description affect SEO?

Well yes! adding keywords and meta descriptions can help improve your website’s click-through rate, which may indirectly improve your site’s visibility and ranking in search engines.

How do I add meta tags in WordPress?

With the Rank Math SEO plugin, you can easily add keywords and meta descriptions to your WordPress posts and pages. Simply edit the post or page, then go to the SEO tab there, you can add your desired keywords and meta description.

What is the best way to add keywords and meta description in WordPress?

There are a couple of ways that you can add keywords and meta descriptions in WordPress. Adding keywords and meta descriptions in WordPress is easy with the Rank Math SEO plugin. Simply install and activate the plugin, then go to the plugin’s settings page to add your keywords and meta descriptions.

Wrapping Up

In conclusion, implementing keywords and meta descriptions to your WordPress website is a great way to improve your website visibility. They help search engines understand what your website is about and improve your chances of ranking higher in search engine results.

Among the various methods to add keywords and meta descriptions in WordPress, we recommend you to use a SEO plugin like Rank Math because this provides a wide range of other features for better SEO.

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